Defining and adhering to charitable giving focus areas is a win-win proposition!
I have the great pleasure of working with corporate executives who authentically embrace corporate social responsibility (CSR). At their very core, these individuals and their teams believe that helping solve the world’s social injustices and environmental issues is simply the right thing for corporations to do. The reality is, those dedicated individuals are more often than not, tasked with demonstrating a business case for their programs and initiatives. They’re asked to show how the dollars, in-kind contributions, and in some cases paid time off for employee volunteerism, are helping the company achieve its business goals and objectives. The good news for those of us who are passionate about CSR is that doing good and doing well don’t have to be mutually exclusive. In fact, my personal opinion as a PR veteran, is that they shouldn’t be.