Consumers have increasingly high expectations from companies regarding their Corporate Social Responsibility (CSR) efforts. These high expectations place pressure on companies and CSR professionals to authentically and transparently report upon their good works. With consolidated CSR reporting, administrators dive headfirst into their social good data and successfully represent their good works to their stakeholders.
Here are 10 functions you can perform with consolidated CSR reporting:
1) Slice and dice your data
You are probably collecting a lot of CSR data from hours volunteered to dollars donated to cause areas supported. Without a consolidated reporting tool, you can’t manipulate your data to understand your CSR impact. Since you work hard to collect the data, it’s important to have a tool in place that allows you to analyze your data the way you want.
2) Understand your impact in cause areas
The new CSR buzzword is impact. With consolidated reporting, a CSR administrator can analyze at a high-level how their volunteer, workplace giving, and grant programs impact certain cause areas. With this data, you can understand how your programs create social good in your communities.
3) Align company goals with employees’ favorite cause areas
In order for your CSR programs to be authentic, it’s important to align your company’s giving with your employees’ giving. This alignment encourages employees to participate, and they will understand why their company supports the cause areas that they support.
With consolidated reporting, CSR administrators can compare company giving with employee giving. With this information, you can determine if there is a disconnect and develop a plan to bridge the gap.
4) Report upon a state and country level
Which states and countries do your donation dollars support? Which states and countries in which your employees reside are they most active in your giving and volunteering programs? With consolidated reporting, you can analyze location activity. Furthermore, you can determine ways to recognize regions with high participation levels or brainstorm ways to engage regions with low participation rates.
5) Tell a powerful CSR story
Everyone loves a good story. With numbers and statistics, you paint a colorful picture of your giving and volunteering activity. Your employees will feel connected to your brand and proud to work for a company that cares.
6) Justify your CSR programs to senior leadership
It’s difficult to communicate the impact of your CSR programs without strong data. With consolidated reporting, you can download program details including hours volunteered, dollars donated, and causes supported. You can share this information with senior leadership and demonstrate how your programs have improved throughout the years.
7) Plan for future initiatives and promote poor-performing initiatives
It’s hard to plan for future events without a strong understanding of your current practices. Consolidated reporting provides users with the tools to analyze their current performance. With this information, you can decide which programs to continue to support or drop. It’s better to continue to offer those programs that engage your employees!
8) Identify key charity partners
Beneath your plethora of CSR data, there may be a key charity partner that you may not currently engage with. Without consolidated reporting, who knew that 75% of your employees individually volunteered with Habitat for Humanity? Once you uncover this information, you can strengthen charity partnerships or build new ones.
9) Recognize employee rockstars
Employees want to receive recognition for their participation in giving and volunteering programs. With consolidated data, you can pull reports that indicate which employees donate and volunteer the most. They will appreciate the public recognition, and this will encourage them to continue participating!
10) Demonstrate confidently to your stakeholders your CSR impact
According to the 2015 Cone Communications/Ebiquity Global CSR Study, 82% of Americans expect companies to report upon the progress of their social and environmental efforts. It’s important to share your impact upon the community and the environment. With consolidated reporting, you will share the entirety of your CSR impact, and consumers will respect your transparency.
No longer do CSR professionals need to pull data from multiple technology platforms. It is possible to use one technology platform to pull reports for true consolidated reporting. With this seamless process, you will improve your programs and easily provide your stakeholders with an understanding of your CSR impact.