Social media is the perfect platform to share images, facts, quotes, and statistics surrounding your corporate philanthropy efforts. More and more consumers utilize social media to discover information on CSR and engage with companies on CSR-related issues.
We’ve pulled together a list of our favorite brands and CSR strategists that we can all take some tips from to up our CSR social media game.
PPG is a global company that provides paints, coatings, and materials. They utilize Facebook, Instagram, and Twitter to share information on their giving and volunteering initiatives. Their own CSR-dedicated Twitter account, @ppg_communities, highlights their PPG Foundation grants and volunteer program, #ColorfulCommunities.
2- Ecolab Foundation
Ecolab, the global leader in water, hygiene, and energy technologies, utilizes Facebook, Twitter, and Instagram to educate consumers on water scarcity and food safety. These two cause areas correspond directly with their core business.
Their Twitter account, @EcolabFdn, features grant recipients and their employee volunteers. They tweet using #EcolabGives to highlight their work in the community.
Hashtags are a great way to encourage your followers to engage with and follow your content.
3- PwC Foundation
The PwC Foundation utilizes their Twitter account, @PwCFoundation, to promote their cause areas including veteran affairs and youth education. They share articles their employees pen surrounding their personal connection with cause areas. This is a great way to humanize the causes that the PwC Foundation supports.
4- Whole Kids Foundation
The Whole Kids Foundation’s Instagram feed is filled with colorful images of fruits, vegetables, and smiling faces of children who receive support from the foundation. This foundation, one of the Whole Foods Market Foundations, supports schools and inspires families to improve childhood nutrition and wellness. They encourage their followers to post photos with #growinghealthykids to share their work in growing gardens that support the health and wellness of children.
Are you in need of facts and research that support your Corporate Social Responsibility activities? Look no further than these three twitter accounts…
Edelman is known the world over for their work promoting and protecting the world’s most respected and trusted brands. Their Twitter account features research and insight on the latest CSR buzzwords and themes including finding your social purpose and demonstrating the business case for sustainability. If you are in need of helpful facts or the latest CSR research, follow @EdelmanPurpose.
We’ve been fans of CECP for awhile now as they bring together business leaders committed to social responsibility. Their Giving in Numbers report provides statistics and trends regarding current CSR programs of some of the biggest brands; this information helps other companies benchmark their efforts. Check out their feed for highlights surrounding current happenings in the CSR space.
RealizedWorth works with companies to motivate employees to participate in volunteering and giving programs. Their inspiring and informational content spurs readers into action. Join over 11,900 of their followers to stay on top of content such as “Clear Eyes, Full Hearts, Can’t Lose: Framing the Volunteer Experience.”
Edelman, CECP, and RealizedWorth fill their Twitter accounts with CSR facts and statistics. Provide your followers with similar information, and they will view you and your brand as thought leaders.
To round out our list of top 10 CSR-related social media accounts, here are three of our favorite tweeters in this space.
8- Ingrid Embree – @trulyingrid
Ingrid, Senior Director of Strategic Partnerships, at GlobalGiving shares both informational and inspiring tweets featuring feel-good giving stories. If you are interested in staying on top of the latest in CSR and sustainable development, you will find Ingrid’s account filled with information on the SDGs, skills-based volunteering, and news on relevant causes including the refugee crisis.
9- Shannon Schuyler – @ShannonSchuyler
Shannon is the Chief Purpose Officer at PwC and the President of the PwC Foundation. Her Twitter feed features stories of her fellow colleagues and their personal passions and causes in addition to articles and facts on purpose in the workplace. She keeps her feed current by featuring events including Teacher Appreciation Week and Military Appreciation Month. These celebrated days feature new causes that inspire us to give back.
10- Aman Singh – @AmanSinghCSR
Aman has years of experience in CSR from her role as VP, Business + Social Purpose at Edelman to her work with CSRwire and her current role at Futerra.
Her 19,000+ Twitter followers receive news on everything from the circular economy to climate change and open positions in sustainability. In 160 characters or less, she inspires her followers to take action.
Ingrid, Shannon, and Aman engage their followers with content that not only informs but inspires. Successful social media accounts inform their followers while inspiring and encouraging them to take action.
If you are looking to up your Twitter or social media game, these ten brands and individuals serve as inspiration and provide invaluable CSR research. Take example from the above accounts and turn your neutral stakeholders into positive CSR brand ambassadors!